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  • A sneak peek into the lives of Indian artisans

    India is a country with varied art forms and cultures. Our artisans are the core of our artistic history and have been so since the early days. Sometimes, we fail to understand that every artistic expression needs appreciation. It therefore gets difficult for the artisans of our country to relish the outcomes of their hard work and efforts. To understand the artisans of our country and the life that they have, we have to keep in mind the following things.

    What do they do?

    Remember that  beautiful box of diyas you bought last Diwali? Those artistically worked ones, complete with colourful paint and sparkling stones? Yes, that was the result of time and work put in by our very own Indian Artisan,working silently behind the scenes without any expectations for recognition. Not just diyas; what about idols, paintings, weaves, bamboo baskets, wood carvings and the endless list of handicraft products we buy every festive season? These are all the fruits of the hard work put in by our artisans. Every handcrafted product that you opt for is your direct contribution towards our artisan community.



    What is their plight?        

    The craftsmen community of India is one which is under threat. The talent of Indian artisans have been facing the threat of becoming extinct and their role in the market is more than underplayed. Their survival rate is marked by the importance we give to their products and crafts. Without any surprise, because of middlemen in their trade, they do not get the attention they require.

    How are they encouraged at Poompuhar?

    At Poompuhar, we always aim at providing quality lifestyle to the artisan community of the state and the country. The artisans are encouraged by various awards like the Poompuhar state award, the Poompuhar district award, etc. We also impart training sessions to the artisan community, thus helping them overcome the problem of quality and production. Several exhibitions are also conducted frequently to expose the artisans to the customers directly thereby breaking the role of middlemen. We also provide them financial aids for the betterment of their society and livelihood. With the help of e-commerce, the artisans get better exposure to the feedback and appreciation from their buyers. This helps them improve their craft and also encourages them to perform better. Thus we try and encourage them as much as we can and in every way possible.

    A farmer depends on the rain for his produce to be harvested. Likewise, an artisan banks entirely on the appreciation and encouragement he gets from his buyers. It is therefore very essential for us to be more appreciative of indigenous products Instead of spending lakhs of rupees in shipping a product from overseas; we should opt for more Desi crafts and be as a source of inspiration for our hardworking artisans.



  • What We Sell at Poompuhar

    When people think of Poompuhar, what immediately comes to their mind are the beautifully made Indian handicrafts that are loved by both Indians and foreigners alike. By Indians, because these handicrafts are small pieces of India’s rich cultural and religious heritage; and by foreigners because they are so intrigued by the intricacy and richness of these artistic products. Poompuhar is one of the few organizations that work with a genuine, bifocal aim - to promote the Indian culture and the work of artisans.

    With this aim in mind, we train and nurture our artisans to produce a variety of creative products to suit the tastes of different kinds of audience.Our products are manufactured in production centers owned by the Tamil Nadu Development Corporation. Here’s a look at what we sell:

    • Bronze items

    Our bronze items come in two finishes, i.e. antique and polish. Both are mostly statues of different gods and goddesses which make for high quality attractive gifting items.

    Bronze items

    Shop for this Kalingakrishna Antique Finish online at http://tnpoompuhar.org/tamil-nadu/bronze/antique-finish/kalingakrishna-antique-finish.html

    • Wood Carvings

    Our exquisite range of woodcarvings are good to add that ethnic feel to your living room. From wooden panels to brackets and statues, these wooden items come in very innovative and intricate designs mostly with gods and goddesses as themes.

    Wood Carvings

    Shop for this Woodcarving Panel 3  at http://tnpoompuhar.org/tamil-nadu/wood-carvings/woodcarving-panels/woodcarving-panel3.html

    • Thanjavur paintings

    This ancient art from south India, which originated in Thanjavur is one of the best gifting ideas, as well as for decorating your own house. Most of these paintings have a central god or goddess as a figure which is embellished with gems, glittering gold foils etc.

    Thanjavur paintings

    Shop for this Thanjavur Painting Karpaga Ganesh at http://tnpoompuhar.org/tamil-nadu/thanjavur-paintings/ganesh/thanjavur-painting-karpaga-ganesh.html

    • Brass items

    Our extensive variety makes brass lamps as one of our most loved products. Besides lamps such asdeepam, hanging lamps and agal, other products such as cows, nataraja, peacock, ganesha, etc exude class in brass.

    Brass Cow

    Shop for this Cow With Calf Antique Finish at http://tnpoompuhar.org/tamil-nadu/brass/brass-cow/cow-with-calf-antique-finish.html

    • Stone work and Woodwork

    Stone work is usually done in granite, soap or red stone with embellishments in white colour. Wooden handicraft items include lions, horses, elephants, Ashoka pillar and Buddha.


    Shop for this Granite Stone Elephant at http://tnpoompuhar.org/tamil-nadu/stone/granite-stone/granite-stone-elephant.html


    Shop for this Wooden Ashoka pillar online at http://tnpoompuhar.org/tamil-nadu/wood/ashoka-pillar/wooden-ashoka-pillar.html

    • Pithwork

    Made from glass and stuck to a wooden base,this handicraft product usually has monuments and chariots as designs.Our pithwork products are miniatures showcasing popular facets of the Indian culture. These include the TajMahal, Kerala boats, Perumal temple, Thanjavur Temple and many others.


  • Vandalur Sales Outlet – The Opening

    Creativity gets a new address! Proud to announce the opening of our new sales outlet in Vandalur zoo. The opening ceremony was held in the esteemed presence of IFS K.S.S.V.P. Reddy, the Director of Vandalur zoo on 21 Jan, 2015.

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  • What makes Poompuhar unique

    Poompuhar is a unique handicrafts store because of the efforts it’s taken to expand the business and since it plays a significant role in the Indian handicrafts industry. The major reason why it is a unique organization is because it helps the artisan community to make its living and achieve a better standard of living by means of rewards and recognitions. The artisans here are very hardworking and deal with all products listed in the site or available in the store. It’s because of their dedication that Poompuhar gives them a sense of financial security by giving them the profits they need and by minimizing intermediaries in the trade. Artisans who are excellent in their skill are also given different kind of awards for their contribution to the Indian handicraft industry. These awards are cash vouchers from rupees 5000 to 100000 lakhs and 8 grams of gold.


    The training imparted to the artisans is totally free and these sessions are imparted based on the nature of their work . Artisans also are taught how to market their products and take part in exhibitions that happen in the country and abroad. The exhibitions have been increasing and the reach has also been increasing now since the customers can  view online ,the kind of products we make  .Our foray into the online space via Facebook, Instagaram , Pinterest, Twitter ,Google + Youtube and our own website has furthered our goal of expanding the markets for our well deserving Indian artisans .With six manufacturing centres and special orders for religious purposes/temple projects like chariots ,vahanas and many more , the progess made in the last few years is commendable. Since Poompuhar has a solid vision to reach out to the world by means of handicrafts, its good work is here to stay.

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    poompuhar 1

    We forgot to mention the 3A’s that Poompuhar has to its credit. Our products are authentic, affordable and attractive. These are carefully handcrafted, designed and marketed for the customer. What sets us apart is the fact that we are the only organization that is a part of TNDC.The organization also encourages new designs from artisans and is the only organization that is a part of TNDC, which is the only company that has its own production centers for manufacturing the crafts by Tamil Nadu. A well –established manufacturing system ensures smooth logistics and inventory system – a reason for our steady progress.

  • Interesting facts about Thanjavur Paintings

    Thanjavur Painting known in Tamil as “Thanjavur Oviyam” is a classical South Indian painting style, which had its origins in the town of Thanjavur, anglicized as Tanjore, since then this classical style of painting has spread geographically across Tamil Nadu over several centuries now. The paintings are known for their rich heritage, this intricate form of art comprises chiefly of Hindu deities and draws its inspiration from way back to 1600 AD during the Nayakas of Vijayanagar dynasty.

    Thanjavur Painting Yasodha Krishna shop online poompuhar

    Shop for this Thanjavur Painting of Yasodha Krishna online at http://tnpoompuhar.org/tamil-nadu/thanjavur-paintings/thanjavur-painting-yasodha-krishna.html

    Here are some interesting facts about Thanjavur Paintings.

    -Thanjavur paintings are comprised of rich, flat and vibrant colors, simple iconic composition, glittering gold foils overlaid on delicate but extensive gesso work and inlay of glass beads and pieces or sometimes precious and semi-precious gems.

    -The paintings are a beautiful combination of various dynasties and cultures, the influences of Deccan, Vijayanagar, Maratha and even European style of paintings can be seen in Thanjavur paintings.

    -Thanjavur Paintings always have a story to tell, they predominantly portray Hindu gods, goddesses and saints. Episodes taken from Hindu Puranas, Sthala-puranas and other religious texts were visually interpreted, sketched or traced and painted with the main deity or saint placed in the central section of the picture, and surrounded by several other supplementary figures, themes and subjects.

    -There are also many instances where Jain, Sikh, Muslim, and other religious and even secular subjects were depicted in Thanjavur paintings.

    -Thanjavur paintings are referred to as “palagaipadam” where palagai means “wooden plank” and padam means “picture” hence they are panel paintings done on wooden planks.

    -In today’s times, these paintings have become souvenirs for festive celebrations in South India, they have also become colourful artefacts to adorn walls. They continue to remain as a collectors’ item for all the art lovers.

    -The art continues to be sacred and is deeply rooted in traditions and is innovative within limits; these paintings truly add beauty and culture to a variety of surrounding and decor.

    -Thanjavur paintings not only have prominence in India, but also have their stand internationally,  the British and Victorial & Albert museums in England house a large collection of Thanjavur paintings and the National Museum of Copenhagen also houses a fine collection of Thanjavur paintings.

    -Truly crafted with meticulous care, Thanjavur paintings are unique, what certainly sets them apart from other Indian paintings are the embellishments made over the simple drawings with precious and semi-precious stones.

    -Painters generally give a three dimensional effect to the pictures they paint, such paintings appear in various sizes ranging from huge works spanning an entire wall to miniatures no longer than 6-inches square.

    -Before panels or even plywood were used, the bark of the jackfruit tree was used as the canvas for the paintings, today the most commonly used type of wood is plywood on which a paste of limestone is applied then bound and let to dry.

    -Traditionally diamonds and rubies were used, they however are now replaced with semi-precious or glass stones. Similarly, vegetable dyes have now been replaced by chemical paints.

    However, today there are still a large number of Thanjavur painters who stick to the traditional methods of paintings which preserves its antiqueness.

    They say that the world’s first language is art, Thanjavur paintings are a magnificently beautiful form of painting unique in their own way. For centuries this rich form of art has brought to life a vibrant and cultural heritage.

  • Handicrafts of India

    In this age of mass production and abundance, handicrafts have stood the test of time and are a reason to celebrate the uniqueness of our culture and traditions. Indians, dating back to the early ages of civilizations, have developed handicrafts as a means of living. These handmade products are unique in their own style and every hand crafted product tells a story in a language of its own. Regional Handicrafts were developed using the materials available in that area using styles corresponding to their way of life. The hand crafted diyas from Tamil Nadu are very different from those made in Uttar Pradesh. Handicrafts are a part of our evolution and have molded and shaped our country’s rich cultural heritage.


    The exquisite art of weaving that differs from state to state is a story spoken without words. The Phulkari of the Punjab or the Chanderi of Madhya Pradesh or the Kota weaving style born in Rajasthan are all examples of handlooms spawned by the people of that region.

    Wood Carvings

    The well-known walnut-wood carvings of Kashmir, the Puri wooden masks, the intricately carved doors and windows of Himachal Pradesh, Mysore’s carved rosewood, the Miraj musical instruments of Maharashtra… every region has developed its own unique style of carvings adding on to the long list of exquisite wooden handicrafts.

    wooden horsebracket shopping online Wooden Horse Bracket

    You can shop this wooden horse bracket online at http://tnpoompuhar.org/tamil-nadu/wood-carvings/woodcarving-bracket/horse-bracket.html

    Metal crafts

    Brass sculptures, bronze artifacts, copper wares, designed silver wares… India is one among the largest manufacturers of intricately designed metal crafts. The dark and beautiful bidriwares unparalleled in their richness or the chamleveenamel patterns of Lucknow and Varanasi are treasures known only to the Indians.

    lord krishna statue online shopping Venugopal (Lord Krishna) Antique Finish

    You can shop this Venugopal(Lord Krishna) Antique Finish online at http://tnpoompuhar.org/tamil-nadu/bronze/antique-finish/venugopal-antique-finish.html


    The famous blue pottery of Jaipur or the majestic terracotta horses or the beautiful dancing dolls of Tanjore or even the unique papier-mâché artifacts of Kashmir; India has come a long way in its pottery styles.


    These coloured stories frozen on canvases or on scrolls or even on walls and vases are artistic expressions synonymous to the lives of the people belonging to a particular region. The royal Tanjore paintings of Tamil Nadu, the magnificent Mughal paintings, the pattachitra styles of Odisha or the Rajputana legacies; these paintings come in varied hues and styles emphasized only by the strokes and materials used to create them.

    tanjore paintings perumal online shopping india Thanjavur Painting Perumal

    You can shop this Thanjavur Painting
    (Perumal) online at http://tnpoompuhar.org/tamil-nadu/thanjavur-paintings/perumal/thanjavur-painting-butter-perumal.html


    Jewelry in India has a deep emotional connect and the styles used in making them speaks volumes about the royal legacies and fashion statements. Tarkashi style inspired from the Greek and patronized by the Kashmiris, Meenakari work inspired by the Mughals, Kundan and Jadau jewelry patronized by the Rajputs, Thewa crafts practiced in Chittor, or the very beautiful Vadaseri style of South India famously known as temple jewelry are all exquisite arts in jewelry making.

    Stone Carvings

    Agra’s marble carvings or the beautifully sculpted granites of South India are examples of spectacular handiwork of Indian sculptors. Right from huge life-like sculptures to small, palm sized idols are available in different stones. Stone carved plates, boxes, lamps… you’d be amazed by the number of things that could be carved out of stone.

    Granite Stone Elephant shop online Granite Stone Elephant

    You can shop this Granite Stone Elephant online at http://tnpoompuhar.org/tamil-nadu/stone/granite-stone/granite-stone-elephant.html


    Right from ancient times, Indians have developed unique art forms and these valuable crafts have been our rich legacy unrivalled in its uniqueness and peerless in its beauty. A handicraft product is not just and art form but a part of the person making it. It is time we embrace this royal history of ours and patronize hand-crafted products much to the delight of our mute yet gracefully expressive artisans.

  • Pineapple Fibre Embroidery Training, Kanyakumari

    A three-month training in Pineapple Fibre embroidery for 20 women at Punnaiyadi, Kanyakumari began on 30th December, 2014 with state awardee Ms. Thangajothi as the instructor. Visit poompuhar.org to read more about our initiatives and to buy products online.

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  • Poompuhar Organizing Crafts Mela In Puducherry to Showcase the Work of Indian Artisans

    The Tamilnadu Handicrafts Development Corporation Limited, Popularly known as POOMPUHAR, a Government of Tamilnadu undertaking is incharge of the handicrafts sector in the state of Tamilnadu. This Corporation was established during 1973. The main objective of the Corporation is to preserve the ancient crafts of Tamilnadu and uplifting the standard of living of the craftsmen by providing marketing assistance to the craftsmen of the state.

    The Corporation achieves this objective by marketing the products of the craftsmen through its large network of 14 showrooms situated all over Tamilnadu and also at New Delhi, Kolkatta, Bangalore.

    In order to provide additional marketing assistance to the artisans it organize exhibitions all over the country. As a part of this programme, Poompuhar Sales Showroom, 108, Anna Salai, Chennai-600 002 conducts an exhibition in the name of “Crafts Mela” with exquisite handicrafts, handcrafted textiles, jewelleries and handcrafted furniture etc., from all over India at Vel Sokkanathan Thirumana Nilayam, 32, Vallalar Salai, Kamaraj Nagar, Puducherry, from 02.01.2015 to 11.01.2015.

    This exhibition was inaugurated by Thiru.P.PARTHIBAN, IAS., Project Director, Director Rural Development, DRDA, Puducherry.

    Parthiban IAS - Crafts Mela

    In this exhibition, we have specially displayed Bronze Icons, Wood carvings, Brass lamps, Thanjavur Art Plates, Thanjavur paintings, Clay, Terra Cotta, Stone carvings, Papier Mache doll, Rose wood furniture and Teak Wood Pooja Mandapam, Jute products, Leather Articles, Marble dust figures, Gem stone Jewellery, Pearls, Agarbathies and many more Handicrafts & Handcrafted Textiles collected from various states. Morethan 40 Artisans from various states are directly participating and selling their products.

    Poompuhar Crafts mela exhibition

    Poompuhar LampsPoompuhar Ganesha IdolPoompuhar Bronze IdolsPoompuhar Bronze IdolRose wood furniture poompuharLeather ArticlesMarble dust figures poompuharIn this exhibition we have specially displayed 66” Bronze Perumal set, 48" Bronze Nataraja, 60" Brass Annam branch lamp, 8’x4’ Rose wood inlay work dining table, 6’ Rose wood mandapam and Thanjavur paintings.

    8’x4’ Rose wood inlay work dining table poompuharThanjavur paintings from poompuharThis exhibition will be open from 02.01.2015 to 11.01.2015 (including Sundays) from 10.00 a.m. to 8.00 p.m.

    A special discount of 10% is offered on all items in this exhibition. All major credit cards are accepted without any service charges.

  • Reasons Why You Should Buy Indian Handicrafts as Gifts

    Indian handicrafts are popular in India and all over the world because they are unique and creative pieces of craftsmanship that beautifully capture the rich culture of India. Because of these qualities, people love to adorn them in their houses, which make them ideal as gift items. Let’s explore a couple of more reasons as why they are unique gifts to give:

    They are creative and individualistic                  

    Every handicraft is a creation and is created by an individual idea which makes it creative and individualistic. These products are not only bought in India .They are exported to other countries and much loved by people all over the world. People from all over the world know about the diversity of the Indian culture, so these remain popular gift items. They are in fact the best home decoration products as they just stand out in the crowd and add an ethnic touch to the place they are adorned.

    Thanjavur Temple shop online at poompuhar

    Shop this "Thanjavur Temple" at http://tnpoompuhar.org/tamil-nadu/pithwork/thanjavur-temple.html

    They are handmade products

    Each handicraft product is a handmade piece of art- the skill of the artisan who puts the magic of craftsmanship into it comes alive and adds a personal touch to it.  One handicraft is different from the other in the same store in the country because the kind of the diverse culture that India has which gives great variety to buyers or consumers.

    Each product has a story to tell

    Are you buying a peacock home décor item or a Tanjore painting? Each product reminds you about the various facets of the beautiful Indian culture. Peacock is in fact the national bird of India while the Thanjavur painting has the paintings of some of the Hindu religious  gods .When you gift someone a handicraft , you are actually gifting them a piece of India’s history, diversity and tradition.

    You are helping the artisan community

    By buying, using and spreading the word about Indian handicrafts, you are really helping the artisan community of India expand. You know the skill and hard work put in by the talented artisan community, so why not support it?

    They are attractive products

    Whether it’s wood work or paintings, idols, pith work or clothes, the sheer beauty of Indian handicrafts is undeniable and they have been valued for many years. What makes them evergreen and attractive is the fact that many handicrafts are now designed keeping in mind the contemporary tastes of the present generation, which makes them ethnic and stylish at the same time.

     They are a click away

    Like any other product, they are also available online. You can choose from going to a store and buying or buying online. These are times of e commerce and social media and you have access to the best products at just one click. The material of the product, the size, color, images, use, reviews and all info about product is available online, so these products come easy on your time as well.

  • Social Indicators of Indian Handicraft Industry

    Do you know the most beautiful handicrafts are from India and do you know Indian handicrafts have great demand in the world? So, who makes these handicrafts? These handicrafts are made by artisans from rural India who make them in great style and originality. Besides the fact that Indian handicrafts are contributing to the country’s growth, there is also one area of growth that is benefitting India at a deeper level. The development of Indian handicrafts helps companies achieve their goals and profits but at the same time follow a model where the artisans who make these products are also satisfied.This is because of the following reasons;

    Social Indicators of Indian Handicraft IndustrySource of income- Since handicrafts are doing so well in the market, it is in turn working in favour of the artisans of rural India too. In fact, the most popular handicraft industries include artisans in reasonable profits and since the artisans get a consistent income, they continue their association with them.

    More employment opportunities- Since the handicraft industry is a large scale industry in India, there is no dearth of opportunities for the artisans. Products made from stone, wood, clay, brass, different types of paintings and bronze are made, and the resulting business gives many opportunities to rural India.

    Focus on women- More women are getting employed with this model of making handicrafts. Women are usually good in handmade businesses and this industry too works well for them. More and more women are coming forward to work with handicraft companies.

    Skill development- Companies invest a lot of time in training and imparting skills to the artisans. The people who acquire the skill can also teach this to other members of their family and the spreading of knowledge will again work in favour of the handicraft industry.

    Better lifestyle and standard of living for rural Indians- Because the artisans are employed in big companies, they end up signing contracts and don’t quit because they like their association with big companies. Because of this, their standard of living and overall health also continues to improve.

    Indian culture gets huge publicity- Indian products are exported to UK, USA, Germany, France and many other countries. While products are bought or exported, they get massive publicity. When people buy handicrafts, they come to know about the richness of Indian culture.

    The Indian handicraft industry is a 100 million dollar industry. We can only expect more growth from this sector both financially and socially. With around 19 lakh job opportunities, this is a huge and diversified market with an annual growth of 15%. If we constantly witness financial growth, then social growth is automatically taken care of. Now, we live in an age of internet and social media, where we can send or receive information very fast. There will only be more and more growth for the handicraft sector which will make artisans have a sense of purpose as they will have people to invest in them and they will have a constant source of income will which increase their positivity towards their contribution to the handicraft sector.

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