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Poompuhar Envisions to Secure the future of Indian Handicrafts

Indian art, like the systems of Indian philosophy, was rooted in that truth, and so were Indian music and dance. Together they evolved as related expressions of man’s humanity, symbolized by a tree inverted, whose leaves and branches and fruits are spread upon earth, and its roots in the cosmic space.

Indian handicraft has travelled a long journey to reach where it is today. It is one of the popular choices around the world even after experiencing so many ups and down in the past. The root of Indian handicraft is connected to its rich and diverse culture and traditions. Poompuhar is supporting this heritage by supporting the future of Indian artisans and Indian handicrafts.

Poompuhar originated in 1973 due to the efforts of Tamil Nadu government and is also known as the Tamil Nadu Handicrafts Development Corporation.

The Corporation supports the various artists who have dedicated their lives to art and crafts and followed their forefathers’ professions. It offers them to earn while focussing on their creativity.  Most of the artisans work with stone, clay, brass, wood, silver, gold, cane,  ivory, bamboo, cotton, silk and bronze. The corporation is also known as Poompuhar based on an ancient and beautiful coastal city of Tamil Nadu. The Corporation has its presence in various districts of the Tamil Nadu such as Coimbatore, Thanjavur, Tiruchirappalli, Madurai, Salem, Tirunelveli, and Erode.

  • The Corporation is known to implement several schemes for the welfare and development of the deteriorating or forgotten groups of crafts
  • Some of the examples of the crafts that have benefitted are lacquer ware, papermache, mat weaving, and terracotta
  • They also established general facility units for artisans, also known as, ‘Urban Hatt’ for proper marketing of these crafts
  • These units are supported financially by the state as well as central government
  • Poompuhar organize an annual competition to motivate and promote the work of these artisans and offer awards such as a gold medal, certificates or cash prizes to top ten craftsmen
  • The handicrafts are promoted on the vast Poompuhar network of more than 18 stores
  • They also organize exhibitions across the nation to maintain a constant income source of these artists
  • In addition to the above marketing activities, the Tamil Nadu Handicrafts Corporation also owns six production units.
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