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  • Poompuhar - Reinventing artisanship to perfection

    Art is the perfect way of depicting the exchange of emotions within and across the frontiers of a nation. Our rich history has been promulgating the importance of ancient Indian handicrafts since ages. The essence of handicrafts is engineered by the artisans who create it with their innovation. It is this rich Indian heritage which connects India with the western world. Today, there are numerous such platforms which provide the desired opportunity to the local artisans. India is a hub for such platforms promoting the rural Indian handicrafts.

    A platform to connect the local rural artisans with the global population is today known by the name Poompuhar. Poompuhar represents the sophistication of Indian culture, customs and traditions through the handicraft products. Empowering the local rural artisans to exhibit their talent before the world was the aim behind the launch of Poompuhar platform. Realising the importance of bringing rural women ahead and engaging them in creating masterpieces is the motto behind Poompuhars Empowering women initiative.

    Poompuhar is a government of Tamil Nadu undertaking to exhibit Indian artefacts, cultures and tradition. The Poompuhar team believes in empowering rural India to facilitate the local artisans to earn a decent living. Art is the necessity of life, and so Poompuhar decided to move ahead with this section to exhibit the talent possessed by Indian artisans. Providing a right platform to these rural artisans was need of the hour.

    Poompuhar redefines the beauty of the creative genius of the local artisans. Timely, the training sessions are organised by Poompuhar team to train the rural artisans. The training sessions are meant to nourish the creativity possessed by the artisans. Each artisan is nurtured with the right skills to highlight their talent and earn a respectable living to support his family. The pieces of training are arranged to introduce the handicraft creation technique for the rural Indians and bring out the best in them. It is meant to boost the inner strength of such artisans to make them realise their worth towards the society. Poompuhar team ensures that each of their artisans is trained with personal attention.

    Also, to earn a living, Poompuhar thrives in hard to build a sense of trust in these rural artisans, so they shine at their best. Today, after years of massive efforts investment, Poompuhar has come ahead with the exhibits of applique work, garland, bronze, brass, brass lamps, wood and stone carvings. Besides, the handicraft product catalogue of Poompuhar exhibits the creative brilliance of Thanjavur paintings, coconut shells, papier machie, kondapalli toys, and other wood, jute and clay creativity.

    Now, Poompuhar is indulged in formulating and implementing the rural artisan welfare schemes. The efforts of Poompuhar receives the timely financial assistance from the State Governments. Central Government too appreciates the efforts of Poompuhar, the Tamil Nadu government undertaking and assists it financially to uplift the local creativity of Tamil Nadu.

    Moreover, Poompuhar directly connects the local artisans with the global buyers. The annual award competition is the unique felicitation of these local artisans by the Poompuhar team. The annual award competition involves felicitating the local talent with certificates, gold medals and cash prizes for their outstanding contribution.

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