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  • A sneak peek into the lives of Indian artisans

    India is a country with varied art forms and cultures. Our artisans are the core of our artistic history and have been so since the early days. Sometimes, we fail to understand that every artistic expression needs appreciation. It therefore gets difficult for the artisans of our country to relish the outcomes of their hard work and efforts. To understand the artisans of our country and the life that they have, we have to keep in mind the following things.

    What do they do?

    Remember that  beautiful box of diyas you bought last Diwali? Those artistically worked ones, complete with colourful paint and sparkling stones? Yes, that was the result of time and work put in by our very own Indian Artisan,working silently behind the scenes without any expectations for recognition. Not just diyas; what about idols, paintings, weaves, bamboo baskets, wood carvings and the endless list of handicraft products we buy every festive season? These are all the fruits of the hard work put in by our artisans. Every handcrafted product that you opt for is your direct contribution towards our artisan community.

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    What is their plight?        

    The craftsmen community of India is one which is under threat. The talent of Indian artisans have been facing the threat of becoming extinct and their role in the market is more than underplayed. Their survival rate is marked by the importance we give to their products and crafts. Without any surprise, because of middlemen in their trade, they do not get the attention they require.

    How are they encouraged at Poompuhar?

    At Poompuhar, we always aim at providing quality lifestyle to the artisan community of the state and the country. The artisans are encouraged by various awards like the Poompuhar state award, the Poompuhar district award, etc. We also impart training sessions to the artisan community, thus helping them overcome the problem of quality and production. Several exhibitions are also conducted frequently to expose the artisans to the customers directly thereby breaking the role of middlemen. We also provide them financial aids for the betterment of their society and livelihood. With the help of e-commerce, the artisans get better exposure to the feedback and appreciation from their buyers. This helps them improve their craft and also encourages them to perform better. Thus we try and encourage them as much as we can and in every way possible.

    A farmer depends on the rain for his produce to be harvested. Likewise, an artisan banks entirely on the appreciation and encouragement he gets from his buyers. It is therefore very essential for us to be more appreciative of indigenous products Instead of spending lakhs of rupees in shipping a product from overseas; we should opt for more Desi crafts and be as a source of inspiration for our hardworking artisans.

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