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  • Poompuhar is set to transform the handicraft market using virtual reality

    Poompuhar is all set to develop the virtual reality tool with an initial investment of approximately Rs. 2.2 Cr. Poompuhar is the retail arm of Tamil Nadu Handicrafts Development Corporation and this initiative will be funded from the State Innovation Fund.

    The campaign will place mobile units of approx. 1000 square ft. at places like airport or malls. Potential customers will be provided with head gears to virtually observe the art and crafts while browsing through the showroom or craft centre or a workshop. Customers will be able to purchase the desired item from Poompuhar online store. According to Santhosh Babu who is the Chairman-cum-Managing Director of Poompuhar this technology will also be implemented in other government departments.

    IMG Credit - pixabay IMG Credit - pixabay

    This new Poompuhar project is 3-Design Research and Development Centre, Chennai. This centre will also be funded by State Innovation Fund and will be managed under a business model by an external organization. This centre will be responsible for designing products for the virtual reality display area. It will also help in souvenir and utility market segments which is part of Poompuhar future expansion.

    Utility market will include the handicrafts from China. Santhosh Babu added to his earlier statement that souvenir market consists of high-end products and such items are in high demand also. Hence, Poompuhar is planning to expand into this growing market with the help of this design centre. It will help in keeping up with the demand for these fast-moving items.

    Poompuhar is also looking to include more avenues while focusing on non-traditional selling prospects. Supporting these plans, there is a plan in place to launch a craft cafe at Urban Haats in the Nilgiris and Mahabalipuram like the café already running in Kanchipuram.

    "Since VR is one of the burgeoning areas, why not a government department shows the way forward in utilising new technology and be the trendsetter in making a virtual showroom," said Dr Santhosh Babu.

    Also, a 360 degree walk-through webpage will be designed for potential customers, who are not able to visit physical stores, to offer the same experience. He anticipated the total revenue to be Rs. 50 crore in this fiscal and Rs. 33 Cr to be the total sales from the showroom.

    This will the ground-breaking initiative by Poompuhar by mixing tradition and technology to promote the love for handicrafts in India.

    http://www.thehindu.com/todays-paper/tp-national/tp-tamilnadu/virtual-reality-to-give-a-boost-to-sale-of-art-works/article22547277.ece

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