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Tag Archives: Indian Handicraft Industry

  • What makes Poompuhar unique

    Poompuhar is a unique handicrafts store because of the efforts it’s taken to expand the business and since it plays a significant role in the Indian handicrafts industry. The major reason why it is a unique organization is because it helps the artisan community to make its living and achieve a better standard of living by means of rewards and recognitions. The artisans here are very hardworking and deal with all products listed in the site or available in the store. It’s because of their dedication that Poompuhar gives them a sense of financial security by giving them the profits they need and by minimizing intermediaries in the trade. Artisans who are excellent in their skill are also given different kind of awards for their contribution to the Indian handicraft industry. These awards are cash vouchers from rupees 5000 to 100000 lakhs and 8 grams of gold.


    The training imparted to the artisans is totally free and these sessions are imparted based on the nature of their work . Artisans also are taught how to market their products and take part in exhibitions that happen in the country and abroad. The exhibitions have been increasing and the reach has also been increasing now since the customers can  view online ,the kind of products we make  .Our foray into the online space via Facebook, Instagaram , Pinterest, Twitter ,Google + Youtube and our own website has furthered our goal of expanding the markets for our well deserving Indian artisans .With six manufacturing centres and special orders for religious purposes/temple projects like chariots ,vahanas and many more , the progess made in the last few years is commendable. Since Poompuhar has a solid vision to reach out to the world by means of handicrafts, its good work is here to stay.

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    We forgot to mention the 3A’s that Poompuhar has to its credit. Our products are authentic, affordable and attractive. These are carefully handcrafted, designed and marketed for the customer. What sets us apart is the fact that we are the only organization that is a part of TNDC.The organization also encourages new designs from artisans and is the only organization that is a part of TNDC, which is the only company that has its own production centers for manufacturing the crafts by Tamil Nadu. A well –established manufacturing system ensures smooth logistics and inventory system – a reason for our steady progress.

  • Social Indicators of Indian Handicraft Industry

    Do you know the most beautiful handicrafts are from India and do you know Indian handicrafts have great demand in the world? So, who makes these handicrafts? These handicrafts are made by artisans from rural India who make them in great style and originality. Besides the fact that Indian handicrafts are contributing to the country’s growth, there is also one area of growth that is benefitting India at a deeper level. The development of Indian handicrafts helps companies achieve their goals and profits but at the same time follow a model where the artisans who make these products are also satisfied.This is because of the following reasons;

    Social Indicators of Indian Handicraft IndustrySource of income- Since handicrafts are doing so well in the market, it is in turn working in favour of the artisans of rural India too. In fact, the most popular handicraft industries include artisans in reasonable profits and since the artisans get a consistent income, they continue their association with them.

    More employment opportunities- Since the handicraft industry is a large scale industry in India, there is no dearth of opportunities for the artisans. Products made from stone, wood, clay, brass, different types of paintings and bronze are made, and the resulting business gives many opportunities to rural India.

    Focus on women- More women are getting employed with this model of making handicrafts. Women are usually good in handmade businesses and this industry too works well for them. More and more women are coming forward to work with handicraft companies.

    Skill development- Companies invest a lot of time in training and imparting skills to the artisans. The people who acquire the skill can also teach this to other members of their family and the spreading of knowledge will again work in favour of the handicraft industry.

    Better lifestyle and standard of living for rural Indians- Because the artisans are employed in big companies, they end up signing contracts and don’t quit because they like their association with big companies. Because of this, their standard of living and overall health also continues to improve.

    Indian culture gets huge publicity- Indian products are exported to UK, USA, Germany, France and many other countries. While products are bought or exported, they get massive publicity. When people buy handicrafts, they come to know about the richness of Indian culture.

    The Indian handicraft industry is a 100 million dollar industry. We can only expect more growth from this sector both financially and socially. With around 19 lakh job opportunities, this is a huge and diversified market with an annual growth of 15%. If we constantly witness financial growth, then social growth is automatically taken care of. Now, we live in an age of internet and social media, where we can send or receive information very fast. There will only be more and more growth for the handicraft sector which will make artisans have a sense of purpose as they will have people to invest in them and they will have a constant source of income will which increase their positivity towards their contribution to the handicraft sector.

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