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  • Will Make in India be the Knight in Shining Armour for Artisans in India?

    India has always been known for its culture, art and craft. For such a culturally rich country, it is a shame that most of the beautiful crafts are being lost. This is mainly due to the fact that companies from other parts of the world are making many such products through machinery and it is cheaper than the Indian made crafts. However, to counter this, the Indian Government has launched the ‘Make in India’ programme, which is an ambitious nation building initiative to promote more multinational companies to invest their resources to supplement manufacturing in India itself. Many small and large scale art setups will also benefit from the support of this programme.

    Image Credit - wikimedia Image Credit - wikimedia

    In India, there are over 2500+ crafts and around a million able craftsmen who can use this movement. India being culturally rich has arts and crafts which have been honed for centuries through tradition and these improvisations can easily be used to create many ‘Make in India’ opportunities for not only the urban youth of the country, but even the rural poor people.

    Over the past few years, there has been a regenerated interest in the hand-made and natural things throughout the world. And now with the Make in India initiative and resources available to us, we need to work on re-energizing our efforts, our culture and heritage –something that has been passed on to us from generations and forms a part of us.

    Just like in the Indian IT sector, we need to use modern management techniques and global work culture for creating an environment of Swachh Bharat in the villages and other places like factories and offices of all these arts and crafts which will in turn lead to more turnout of the youths who will want to work in these offices and such work friendly environments instead of going to work as watchmen or other small posts in the big cities.

    We can also use HR experts of various big universities and request them to work with the lower level gram panchayats to develop a modern structure for the community at large. This, we believe, will lead the youth to get more appreciation for their hard work and they will come up with new ideas and start taking pride in their work.

    All these efforts however will fail and come to nothing if we are unable to sell the goods created and generate a steady revenue for these newly formed companies. Hence, investment is required to create world class retail strategies and structures. The government needs to help bridge the gap between the requirements of human resources, financial resources, infrastructure and marketing to really make it work. Make in India can work, we just need to go about it the proper way.

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